Pickering Opens New Office in Malaysia to Serve Expanding Customer Needs in Southeast Asia
Experienced team will offer enhanced local support to customers & partners in the region
Pickering Group,
the
company with over 50 years of expertise in switching & simulation systems for automated electronic test
and verification, has opened a new office in Penang, Malaysia, to better serve the needs of its expanding customer
base throughout the Southeast Asia region. Staffed by a talented local team with many collective years of experience
in the test & measurement industry, the branch office will provide enhanced support to customers and partners
across the region – including Malaysia, Thailand, Vietnam and Indonesia.
Ongoing growth of electronics manufacturing, particularly for consumer technology and automotive, has seen customer demand in the region expand alongside a developing integration partner ecosystem.
Up till now, support has been provided via Pickering’s global headquarters in the UK – but the new office will be able to offer enhanced levels of support through better local knowledge and networks, as well as being situated closer in terms of geography and timezone.
“We are thrilled to be able to welcome talented industry veterans with the experience, expertise and network that this team
brings to the Pickering family,” said Joe Woodford, Head of Global Sales & Marketing at Pickering Interfaces. “Being
able to offer enhanced local support is critical to ensuring we can continue to meet the needs of our expanding customer
base in this key regional base for electronics manufacturing,” added Shaun Fuller, APAC Market Development Manager at
Pickering Group.
The core team at the new office consists of Evelyn Ooi, Technical
Marketing Manager; Nicholas Wong, General Manager and
Sales Manager; and Patrick Chong, Technical Sales and
Support Manager. Together, they bring over 60 years of experience from the electronic test industry and will support
customers and partners in the region across the entire Pickering Group portfolio.
Pickering Group comprises Pickering Interfaces–our switching and simulation division; Pickering Electronics–our relay
division; and Pickering Connect–our interconnect division. Together, we deliver high-quality switching and simulation
products and a full range of standard and custom cable and connector solutions, including:
- Pickering Interfaces: Modular PXI, PCI, LXI and USB signal switching and simulation tools,
diagnostic test tools and software.
-
Pickering Electronics: High-performance reed relays designed and manufactured to meet the demands
of high-end ATE manufacturers.
- Pickering Connect: A comprehensive range of standard and
custom cable and connectivity solutions.
To contact the team, please visit
www.pickeringtest.com/worldwide-offices